A typical seminar is a 90 minute presentation. The seminar focuses on the needs of your industry. You will learn

	How to apply the principles of rheology to your systems
	How to utilize the data to enhance the performance of your products
	How to use the principles of rheology to develop new products.

To schedule a seminar, you are invited to fill in the seminar registration form.

The seminar covers

	Basic principles, flow curves, flow models, dynamic properties, solution properties, normal forces
	Instrumentation: types of rheometers, rotational rheometers, cone and plate rheometers, characterization, how to choose the right rheometer
	Rheological additives, thickening effects, natural thickeners, modified natural thickeners, clays, acrylic thickeners, associative thickeners, other thickeners
	Thickening mechanisms, interactions with various ingredients, entanglements, alkali swellable mechanisms, associative mechanisms, effect of surfactants and dispersants, effect on system properties
	Examples